Usability

Project: University of Virginia Arts & Sciences Website

Users complained that the website was "hard to use" and "you can't find anything". Extensive changes to the site's information architecture, navigation and content were made including content editing and re-writes, menu label changes, usability studies, customer surveys and other data analysis.

Results:

Users of the website found information:

• Three times faster
• Two times more successful
• Search engine rankings increased from #70 to #1 for the term "art science"